Google Analytics is a website analytics solution. Website analytics are used to track and manage online marketing campaigns, website visitor behavior, and conversion analysis.
Pulse Commerce's rich integration with Google Analytics tracks all pages, including the homepage, for base (page visits) analytics. For conversion tracking, Google Analytics uses the order confirmation page (aka thank you page) to track order number, company name, order total, tax, shipping charge (shipping handling = shipping charge), shipping city, shipping state, and shipping country. Each item in the order is also tracked including product SKU, product name, price and quantity ordered.
Sign up for Google Analytics via Google's web site. You must sign up before you can enable the integration with Pulse Commerce. To sign up, visit http://www.google.com/analytics, click Sign Up Now, and follow the instructions provided.
Article is closed for comments.