This article explains Product Reviews, Product Feedback, and Product Personalization in Pulse Commerce, including what each feature is for, how they differ, and how to moderate (approve/publish or reject) customer-submitted Product Reviews before they appear on your storefront.
| Feature | What it does | Storefront visibility | Best used for |
| Product Reviews | Star ratings + public review text submitted by customers | Public (only after admin approval/publish) | Social proof, conversion lift, SEO content, trust building |
| Product Feedback | Private customer suggestions/questions sent to administrators | Private (admin-only) | Product improvement ideas, issue reporting, clarification requests |
| Product Personalization | Custom questions attached to a product to collect order-specific details | Public input fields on the product page; captured with the order | Engraving/monograms, gift messages, special instructions, custom sizing |
Benefits of Product Reviews
- Increased conversion: Social proof helps buyers decide with confidence
- Customer engagement: Encourages interaction and repeat purchasing
- SEO value: Fresh user-generated content can improve relevance
- Product insights: Identifies strengths and improvement opportunities
- Credibility: Average ratings displayed on product pages build trust
Enable Product Reviews
1 Navigate to Settings > General Settings > Display Settings.
2 Set Display Customer Reviews on Product Details Page to Yes.
3 Click Update.
How Product Reviews Work (Storefront)
When reviews are enabled, a Write A Review link appears on product detail pages. Customers submit a rating (typically 1–5 stars) and review text. Submissions are queued for moderation.
Pulse Commerce allows you to moderate all new product reviews before they are displayed on your storefront. This ensures only appropriate, accurate, and relevant feedback is visible to customers.
How to approve (publish) or reject a review
- Navigate to Products > Product Reviews. (Some admin menus may label the queue as New Product Reviews.)
- Click the Review Title to open the full review details.
- Review the customer’s rating and comments for accuracy, relevance, and appropriateness.
- Choose an action:
- Update – Optional edits for clarity or compliance
- Publish – Displays the review publicly on the product detail page
- Disapprove/Reject – Prevents the review from displaying on the storefront
What happens after you publish a review?
- The review becomes visible on the product detail page.
- The product’s average rating is recalculated using all published reviews.
- Published reviews remain visible unless manually removed or changed.
- Publish a balanced set of reviews: Approving constructive criticism increases credibility.
- Reject spam or policy violations: Disapprove reviews containing offensive language, unrelated promotions, or personal information.
- Edit carefully (when needed): If you edit reviews, keep changes limited to clarity and compliance without changing meaning.
- Moderate regularly: Review queues on a cadence so product pages remain current and customers see timely feedback.
- Follow up operationally: Use customer service processes for negative experiences while applying consistent moderation criteria.
Product Feedback provides a private channel for customers to send suggestions, report issues, or ask questions. Unlike reviews, feedback is not displayed publicly.
Enable Product Feedback
1 Navigate to Settings > General Settings > Display Settings.
2 Set Display Product Feedback on Product Details Page to Yes.
3 Click Update.
Review customer feedback
Navigate to Products > Product Feedback to review submissions. Administrators may receive email notifications when feedback is submitted.
Product Personalization lets you attach custom questions to a product so customers can provide required details during ordering. This is ideal for customizable products (engraving, monograms, gift messages, special instructions, custom sizing).
Common personalization use cases
- Engraving & monograms: “What text would you like engraved?”
- Gift messages: “What message should we include?”
- Custom sizing: “What are your measurements?”
- Special instructions: “Any special delivery instructions?”
- Event details: “What date is your event?”
Add personalization questions to a product
1 Navigate to Products > Product Catalog Manager.
2 Click Edit for the product.
3 Open the Advanced tab.
4 In Edit Product Personalization, enter the question in the Questions field.
5 Configure:
- Size: Width of the input field
- Max. Length: Character limit for the response
- Required: Forces customer response before proceeding
6 Click Add New Question. Repeat for additional questions.
Cross-sell and upsell features display related product recommendations on product pages to increase average order value. Related products can be shown below the product description or in the right sidebar.
Cross-sell vs upsell examples
- Cross-sell: Camera → memory card, bag, tripod
- Upsell: Basic case → premium leather case
Display location options
- Below the Product: Related products appear under the description
- Right Socket: Related products appear in the right sidebar
Configure related products
Configure related products on each product in the Product Editor (Cross-Sell Related Products section), then set the global preference under Site Settings > General Settings > Display Settings for Display Related Products in Product Page.