Create search engine optimized URLs for your products, categories, and custom pages. SEO-friendly URLs make it easier for search engines to understand your page content and improve your search rankings.
product.asp?id=12345, SEO-friendly URLs use descriptive names like /Mens-Running-Shoes.asp that tell both users and search engines what the page is about.URL Requirements and Best Practices
Important Requirements:
- Each SEO-friendly URL must be unique across all products, categories, and custom pages
- You cannot use the same URL string twice anywhere on your site
- URLs are case-sensitive
Recommended URL Format:
- Use hyphens (-) to separate words, not underscores
- Keep URLs concise and descriptive
- Include relevant keywords
- Avoid special characters
- Example:
/Mens-Athletic-Apparel.asp
Creating SEO-Friendly URLs by Page Type
1Navigate to Products > Product Catalog Manager.
2Click the Edit link next to the product you want to update.
3Click the Intelligent SEO™ tab.
4Scroll down to the Search Engine Friendly Product File Name section.
5Enter the SEO-friendly file name in the File Name field.
Example: For a product named "Men's Running Shoes - Blue", you might use: Mens-Running-Shoes-Blue
6Click Update.
Your product URL will be: https://yourdomain.com/Mens-Running-Shoes-Blue.asp
1Navigate to Products > Category Editor.
2Click the Edit link next to the category you want to update.
3Click the Intelligent SEO™ tab.
4Scroll down to the Search Engine Friendly File Name section.
5Enter the SEO-friendly file name in the File Name field.
Example: For a category named "Men's Apparel", you might use: Mens-Apparel
6Click Update.
Your category URL will be: https://yourdomain.com/Mens-Apparel.asp
1Navigate to Content > Custom Pages Editor.
2Click the Edit link next to the custom page you want to update.
3Click the Intelligent SEO™ tab.
4Scroll down to the Search Engine Friendly File Name section.
5Enter the SEO-friendly file name in the File Name field.
Example: For an "About Us" page, you might use: About-Us
6Click Update.
Your custom page URL will be: https://yourdomain.com/About-Us.asp
Using SEO URLs for External Links
Once you've created SEO-friendly URLs for your pages, you can link to them directly from external websites, email campaigns, or social media.
To link to a category page from an external website:
1Create the SEO-friendly URL for your category page following the steps above.
2Use the full URL in your external links.
Example: If you created the URL Mens-Apparel for your Men's Apparel category, your external link would be:
https://yourdomain.com/Mens-Apparel.asp
Quick Reference
| Page Type | Navigation Path | Example URL |
| Products | Products > Product Catalog Manager > Edit > Intelligent SEO™ | /Mens-Running-Shoes.asp |
| Categories | Products > Category Editor > Edit > Intelligent SEO™ | /Mens-Apparel.asp |
| Custom Pages | Content > Custom Pages Editor > Edit > Intelligent SEO™ | /About-Us.asp |