Access and manage your email marketing lists through the E-Mail Lists Manager. Search, filter, export customer email addresses, and understand subscriber segments for targeted marketing campaigns.
The E-Mail Lists Manager provides different list views to segment your audience:
All E-Mail Addresses
- Shows the complete list of all email addresses (both customers and non-customers)
- Use this view to see your entire email database
All E-Mail Addresses Signed Up For Newsletter
- Displays customers who created an account and opted in for newsletters
- Best for general newsletter campaigns
All Customer E-Mail Addresses
- Provides the list of all customers who created an account within the selected time frame
- Useful for customer-only promotions
All Customer E-Mail Addresses Signed Up For Newsletter
- Shows customers who have both an account and newsletter subscription
- Your most engaged audience segment
All Customer E-Mail Addresses Not Signed Up For Newsletter
- Displays customers who have an account but haven't subscribed to newsletters
- Target this group for newsletter signup campaigns
All Non-Customer E-Mail Addresses Signed Up For Newsletter
- Tracks visitors who signed up for newsletters but haven't created an account
- Potential customers to convert into registered users
All E-Mail Addresses Signed Up For Back-In Stock Email Notification
- Lists customers who requested notifications when specific items are back in stock
- High-intent prospects for targeted product availability alerts
Access the E-Mail Lists Manager
1Click Marketing in top navigation
2Select E-Mail Lists Manager
Set Your Search Parameters
1Locate the Search In field
2Set your Date Range (defaults to 1 month)
3Select the appropriate email list category from the links above. Like All E-Mail Addresses Signed Up For Newsletter
Open Bulk E-Mail Manager
1Click any email list category link (e.g., All E-Mail Addresses)
2The Marketing > Bulk E-Mail pop-up window opens
3 Shows all email addresses in the selected category display
Update Email Addresses
1Locate the email address you want to modify
2Click on the email field to edit
3Make your changes
4Click Update to save changes
Delete Email Addresses
1Find the email address to remove
2Click the delete option next to the email
3Confirm deletion when prompted
Initiate Export
1From the E-Mail Lists Manager for email list category link, click the Export button
2You'll be redirected to Data Import and Export page
Download Your Email List
1Click Download it now
2A CSV file downloads containing:
- Email addresses
- First names
- Last names
Use Your Exported Data
The exported list allows you to:
- Import contacts into third-party email marketing services
- Create custom marketing segments
- Analyze customer data offline
- Share lists with marketing teams
- Backup your email database
Important Notice About Email Deliverability
The Bulk E-Mail functionality in Pulse Commerce was developed several years ago when anti-spam policies were less stringent than today's standards.
Why ISP Blacklisting Matters
If your mail server gets blacklisted:
- Your marketing emails are marked as spam
- Order confirmation emails may not reach customers
- Shipping notifications could be blocked
- Password reset emails might fail to deliver
- Other businesses sharing your mail server are also affected
Recommended Email Marketing Solutions
Professional email service providers have partnerships with ISPs to ensure deliverability. Pulse Commerce integrates with these trusted platforms:
Exact Target
- Enterprise-level email marketing platform
- Advanced segmentation and automation
- Requires paid account
Bronto
- E-commerce focused email marketing
- Automated campaigns and triggers
- Requires paid account
MailChimp
- User-friendly interface for all skill levels
- Free tier available for small lists
- Paid plans for advanced features
Integration Benefits
These platforms allow you to:
- Export customer emails from Pulse Commerce
- Import contacts into the external system
- Send campaigns without blacklist risk
- Track open rates and click-through rates
- Maintain email sender reputation
- Comply with anti-spam regulations
Note: All third-party email marketing integrations require a paid account with the respective service provider.
Email List Management
- Regular exports: Backup your email lists monthly to external storage
- Segment strategically: Use specific list categories for targeted campaigns
- Clean your lists: Remove invalid or bounced email addresses regularly
- Respect preferences: Honor unsubscribe requests immediately
- Update records: Keep customer information current for better engagement
Compliance and Privacy
- CAN-SPAM compliance: Include unsubscribe links in all marketing emails
- GDPR considerations: Ensure proper consent for international subscribers
- Data protection: Secure exported email lists with proper access controls
- Opt-in verification: Use double opt-in for newsletter signups when possible
Campaign Planning
- Test before sending: Always send test emails to verify formatting
- Monitor engagement: Track which list segments perform best
- Timing matters: Schedule campaigns based on customer behavior patterns
- Personalize content: Use customer data to create relevant messages