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Back-in-Stock Notification Emails for Storefront

Updated

Capture customer interest when products are out of stock and automatically notify them when items return to inventory. This add-on module helps recover lost sales and improve customer satisfaction.

Quick Access: Navigate to Marketing from the top navigation bar → Select E-Mail Lists Manager 
📋 When to Use This Feature

Enable back-in-stock notifications for:

  • High-demand products: Popular items that frequently sell out
  • Seasonal inventory: Products with limited availability periods
  • Pre-orders and restocks: Items awaiting new shipments
  • Customer retention: Keep interested customers engaged with your brand

What You'll Need:

  • BackInStockNotifyLicense enabled for your site
  • Products configured with proper backorder settings
  • Back-In-Stock Email Notification template configured
Important: This is a paid add-on module. Contact Pulse Support to request activation of the BackInStockNotifyLicense for your site.
⚙️ Step 1: Enable the Feature

Contact Support for Activation

1Contact Pulse Support team

2Request activation of BackInStockNotifyLicense

3Wait for confirmation that the license has been enabled

Note: This is an add-on module with additional licensing fees. Confirm pricing with support before activation.
🛍️ Step 2: Configure Products

Product Requirements

For the email signup option to appear on a product page, the item must meet ALL three requirements:

1. Item Type

•Must be an Inventory Item or Bundle Item

2. Quantity Available

•Must be set to 0 (out of stock)

3. Backorder Setting

Must be configured as one of the following:

  • "Disallow backorder and display out-of-stock image"
  • "Disallow Backorder and Hide from Navigation and Search"

Customer Experience on Storefront

When a product meets these requirements:

1Email input field displays on the product page

2Customer enters their email address

3Customer submits the form

4Confirmation message appears

5Email address is stored in the system

📧 Step 3: View Email Signups

Access Email Lists

1Click Marketing in top navigation

2Select E-Mail Lists Manager

3Locate list titled "All E-Mail Addresses Signed Up For Back-In Stock Email Notification"

Export Email List

From the E-Mail Lists Manager screen, you can export the complete list of back-in-stock signups for external use or reporting.

🔍 Step 4: Search and Manage Signups

Access Management Interface

1Navigate to Marketing

2Select E-Mail Lists Manager

3Click E-Mail Addresses Signed Up For Back-In Stock Email Notification

Search and Filter

Available Search Filters:

  • SKU: Search by product SKU
  • Product Name: Search by product name
  • Email Address: Search by customer email

View Signup Details

Displayed Columns:

  • SKU: Product identifier
  • Product Name: Full product name
  • Email Address: Customer email
  • Date Created: When customer signed up
  • Date Emailed: When notification was sent (if applicable)

Edit or Delete Entries

1Select the row you wish to modify

2 Edit  and click to update 

3Or click Delete to remove the entry

Use Case: Remove duplicate signups, correct email typos, or delete entries after manual customer contact.

✅ Step 5: Automatic Notifications

How Notifications Work

When a product's quantity changes from 0 to any positive number:

1System detects the inventory increase

2System identifies all email addresses registered for that product

3System sends notification using the Back-In-Stock Email Notification template

4System records the date emailed in the signup record

Automatic Process: No manual intervention required. Emails send automatically when inventory is updated.

Configure Email Template

The system uses the Back-In-Stock Email Notification transactional email template for customer notifications.

To customize the template:

1Review the Transactional Email Templates Configuration Guide

2Locate the Back-In-Stock Email Notification template

3Customize subject line, message content, and design

4Test the template before inventory updates

⚠️ Troubleshooting & Best Practices

Email Signup Form Not Appearing

Common Causes:

  • BackInStockNotifyLicense not enabled
  • Product quantity is not exactly 0
  • Backorder setting not configured correctly
  • Item is not an Inventory or Bundle item

Solution: Verify all three product configuration requirements are met. Contact support if license is not active.

Notifications Not Sending

Causes:

  • Email template not configured properly
  • Transactional email system disabled
  • Inventory update did not trigger notification

Solution: Check transactional email configuration. Verify email template is active and properly formatted.

Cannot Find Signup Records

Solution: Use search filters in Bulk E-Mail section. Search by SKU, product name, or email address. Clear all filters to view complete list.

Best Practices

  • Test the feature: Create test signup and verify email delivery before promoting to customers
  • Monitor signup volume: Regularly check which products generate most interest
  • Customize email template: Include product images and direct purchase links in notification emails
  • Set inventory alerts: Know when products are restocked to anticipate notification volume
  • Review Date Emailed: Track when notifications were sent to prevent duplicate manual outreach
  • Export regularly: Download signup lists for marketing analysis and customer insights
  • Clean up old signups: Remove outdated entries for discontinued products
Pro Tip: Use signup data to inform purchasing decisions. High signup volumes indicate strong customer demand for specific products.

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